Membership

Elaine joined Lyft as Chief Financial Officer on January 3, 2022. At Lyft Elaine oversees all aspects of finance and accounting, treasury, investor relations, and M&A. Prior to joining Lyft, Elaine served as the CFO and VP, Finance for Amazon Studios and served in that role from July 2019 through December 2021. In her role as CFO of Amazon Studios, Elaine oversaw portfolio and financial planning for Amazon’s global slate of original film and television programming and studio operations, and she added Prime Video Marketing Finance to her responsibilities in September 2021. Her team included financial planning and analysis, strategy, business intelligence, data science and advanced analytics in addition to production finance.

Prior to joining Amazon, Elaine served as CFO of Hulu for six years from 2013-2019 during a time of pivotal change and disruption in the media and entertainment industry. In her role at Hulu, Elaine interfaced with Hulu’s Board of Directors on Hulu’s financial performance and all growth and investment opportunities, and she led Hulu’s financial planning and analysis, accounting, strategy and corporate development, and advanced analytics teams.

Before Hulu, Elaine worked at The Walt Disney Company for 19 years, most recently as SVP of Corporate Strategy, Business Development and Technology where she led various acquisitions, new business initiatives, and strategic investments domestically and internationally. Early in her career, Elaine spent summers as a Summer Associate at McKinsey & Company and as a Summer Financial Analyst at Morgan Stanley & Company.

Elaine holds an MBA from the Harvard Business School and a B.A. in Economics and History with Distinction from Stanford University. Elaine currently serves on the Board of Trustees of Marlborough, a school for girls in grades 7 through 12 in Los Angeles, California. Elaine is involved with the Scouts of America (formerly Boy Scouts of America), Las Madrinas which raises funds for Children’s Hospital in Los Angeles, and she also chairs various fundraising efforts for Stanford University and Harvard Business School.

Elaine is married to Darren Seidel, and they have three children ages 18, 16, and 13. Elaine enjoys the outdoors, backpacking, hiking, skiing, stand up paddle surfing, running, and adventure travel.

Kristina Campbell is Chief Financial Officer at Ripple. She has over 20 years of experience in finance operations and business strategy with a focus on fintech and payments. Previously, she was CFO at PayNearMe, where both the business and team grew substantially under her leadership. She also held several roles at GreenDot, a now $2.5B public fintech company, including General Manager of GoBank.

Before this, Kristina was a Manager at management consulting firm Bain & Company and an investment banker at Citigroup. She serves on the Board of Directors of 1000 Dreams Fund, a non-profit focused on giving microgrants and mentoring to further the career ambitions of young women. Kristina is a Fellow of the 2021 class of the Aspen Institute's Finance Leaders Fellowship and a member of the Aspen Global Leadership Network.